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Hey Reader,
Designers stay broke because they think like artists
Not like operators
They obsess over font weight
Hero section animations
And how clean their grid looks
Meanwhile:
The freelancer next door just closed a 5K deal for a landing page that looks average
But works like hell.
Because here’s what no one tells you
Clients don’t care how “clean” your design is
They care about what it does for their business
You’re not being hired for taste
You’re being hired to solve problems that cost money if they don’t get fixed
Most designers never make this shift
They stay stuck in the deliverable trap
Thinking clients are buying websites
When what they’re actually buying is clarity
Conversion
Confidence
If you want to stop being broke
Start doing this
Speak in outcomes
Not deliverables
Instead of saying
I’ll build your homepage
Say
I’ll help you convert more leads with a homepage that actually speaks to your target audience
Instead of
I’ll design your site in Figma
Say
I’ll create a visual system that makes it easier for your team to update and grow
That’s value
And value is what gets you paid
The second reason designers stay broke
They treat their work like a commodity
Not an asset
When you look like every other designer on Upwork
You get treated like it
You get ghosted
Lowballed
Tossed in a spreadsheet
But when you build a personal brand
When you speak with clarity
When you show that you think like a founder
You become irreplaceable
And finally
Designers stay broke because they confuse creativity with business
They think “great work will speak for itself”
It won’t
You have to speak for it
You have to sell it
You have to package it in a way that connects with people who actually have a wallet
Learn sales
Learn copy
Learn to write clearly
Then watch how fast your income changes
You’re not just a designer
You’re a problem solver with a visual superpower
But only if you learn to use it with business in mind
Talk soon
Ali
P S If you want to learn both design and business
Join my free community KhanCircle
It’s where we talk real money, real skills, and how to build something that actually pays
Join here → https://whop.com/khancircle/
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